Somerset paper, screenprint, data from the last ten years of Lehman Brothers’ financial trading, electric paint, soundsystem, custom code, voice soprano (Madge).
— The Dataflag series deals with the notion of failure in the corporate world; the first installation of the piece at the V&A in London, focused around the raise and fall
of Lehmann Brothers.
Much inspired by corporate flags and banners, which serve the purpose of glorifying the identity of companies worldwide, Dataflag is a screenprint on Somerset paper; when touched it tells the story of the company, by singing the last 10 years of daily financial data to the audience. It is a corporate flag of bankruptcy and failure.
— Video Documentation (The Guest Project, London)
— Video Documentation (Victoria and Albert Museum, London)
— The story follows a very detailed script; every time the flag is touched, a new set of numbers is announced.
These numbers are the share price of the Lehmann Brothers.
The artwork, through using a language known only to a few experts in the field of finance, it narrates the ups and down that featured the company's progress towards the terrible moment of the bankruptcy, a contemporary take on a tragedy of our times.