The Book of The Abyss
The Book of The Abyss.
Book containing personality traits for brands, created by filtering description of various goods found on sale on on-line Amazon and E-bay, with a selection of the words mostly used in the last twenty years of English International advertising.
96 pages, text pages printed in black and white, cover screen printed in pearlescent gold.
— The book presents a selection of personality traits, created by 'The Abyss' sculpture, during the period 2013-2014.
The layout of elements constituting the book, the amount of personality traits, their positioning and sequence within each one of the pages, have been decided by a custom code, which uses randomised data to operate each decision, in so determining the aesthetics and appearance of the final publication.